I am a passionate entrepreneur, digital strategist, social scientist and farmhand / vineyard cultivator.
23 Mar
Celebrating its 17th anniversary, World Water Day is officially today (March 22nd). As I described yesterday, I have been working with the American Chemistry Council, GOOD Magazine, Population Services International, a host of health-focused organizations to produce a series of videos to help raise awareness about the drinking water epidemic that kills millions each year. It is hard to believe that things like cholera and typhoid still exist. But they do (see map: Distribution of Cholera Worldwide). I also detailed this further last fall when working on the 100th anniversary of safe water.The latest video (below) is not only filled with facts, but draws special attention to the impact that dirty drinking water has on children — especially young females. They are disproportionately impacted, as they have to carry water instead of going to school, which leads to long-term disempowerment. Not. Cool.Ok, so let’s keep the momentum going and stand up for those in need and donate up to 300 liters per person by:
21 Mar
I am about to send out a message to nearly 300 Facebook group members, after tweeting with just over 1,500 folks who have elected to follow @WorldH2O and @chlorine – and I am in awe.  The combined efforts of everyone on Facebook and Twitter have helped raise over 182,000 liters of safe, healthy and clean water for those in need as of noon today.  I hope that this is just the tip of the iceberg, with others making the decision to use the power of their social networks for good for World Water Day (which is official March 22nd).  The project itself has been made possible by the American Chemistry Council (a client I have enjoyed working with via New Media Strategies), in partnership with GOOD Magazine, Population Services International and a group of leading health organizations.  In addition to our Twitter and Facebook efforts, for World Water Day we’ve partnered with GOOD Magazine to reimagine iconic moments from American culture that wouldn’t have been the same without clean water.  WARNING: THESE VIDEOS ARE DIRTY.  Check it out: