When referrals and founder-led growth begin to plateau, how do you know where to go next?

The challenge is knowing whether it calls for reworking your approach to channels, audiences, messaging, offerings, or even your business model… and with what kind of evidence, and in what order.

After helping dozens of companies grow, diversify, and scale, I’ve learned it starts by getting closer to customers through ethnographic research, qualitative interviews, and other human-centered methods.

These approaches surface their unstated needs, beliefs, and behavioral patterns, providing a sharper sense of what to test, how to sequence your efforts, and where to invest for lasting impact.

From there, it comes down to two deceptively simple principles:

• Nailing the fundamentals

• And exploring the edges of what is possible

Translating those principles into action for your team is the work of our partnership.

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"From Leslie I learned what an excellent GTM process and plan was. She is extraordinary and is now the archetype for what I seek when looking for a GTM leader."

Brian McCarthy
Multi-time founder and CEO/COO

Become a high-performing team. Graduate from executional doer to visionary leader. Let’s do this.

With a proven track record of helping teams:

• Deliver industry-defining outcomes with clarity and purpose;

• Unlock millions in new revenue through actionable strategies;

• Achieve greater cohesion and engagement; and

• Navigate successful exits while fostering lasting impact…

…I am here to help you and your team reach your full potential.

As a player-coach, I adapt to the role you need most—whether it’s guiding strategy, fostering alignment, or driving execution—throughout your transformation journey.

Together we’ll be grounded in enduring principles, but with a refreshingly modern twist.

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"Leslie is a gifted communicator and an exceptional coach. She guides teams and individuals with clarity and purpose, creating an environment where ideas flourish and progress feels natural."

David Hayes
Director of Social, Search & Performance Media
Forsman & Bodenfors Dublin

Challenge conventional career rules with a strategy that works within the systems you have to navigate.

Through 1:1 coaching, working sessions, and invitations to “Turtle Academy” cohorts, you will develop and execute a plan to maximize income, diversify opportunities, and protect your peace.

I am here to help push and hug you through the process of creating optionality and building the wealth you want.

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"Partnering with Leslie as my career coach was invaluable during a time of uncertainty in my career. She quickly provided the structure and tools I needed to effectively identify and communicate my strengths.

Beyond that, her empathy and warm guidance helped me navigate the process in a way that was empowering and felt authentic to me.

I am truly grateful for her support and the path she helped me on."

Alix McAlpine
VP of Revenue
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