This morning, I had the pleasure of leading an important discussion with the Florida Academy of Family Physicians (FAFP) about the opportunities that social media presents for (1) telling their story as an organization, (2) recruiting younger doctors into the practice family medicine and (3) growing their membership.

FAFP is “Florida’s medical specialty association composed of more than 4,000 family medicine physicians, resident physicians and medical students from across the state,” and convened in Jacksonville, Florida for a day-long plenary session focused on developing their long-range strategy to ensure the best primary care delivery possible to all Floridians and to continue to grow the number of medical students going into the field of family medicine.

The group was as energetic as it was optimistic; engaged as it was compassionate.  Aside from the family “Bradshaw Pinot Noir” harvest 2 weeks ago, this is one of the most meaningful things I have done in recent months.

Full presentation below:

Social Media for Family Physician Advocacy and Recruitment